An SEO specialist, also known as an SEO optimizer or search engine optimization specialist, is a digital marketing professional who works to improve a website’s ranking in search engine results pages (SERPs). Their main goal is to drive more organic traffic to a website by making it more visible to users searching for relevant keywords.
SEO specialists wear many hats and employ a variety of tactics to achieve their goals. They conduct keyword research to identify the terms and phrases that people are using to find information online. They then optimize website content, meta descriptions and title tags to incorporate these keywords naturally. This helps search engines understand what a website is about and match it with relevant search queries.
Technical SEO is another area of expertise for SEO specialists. They ensure a website’s code is clean and crawlable by search engines. This includes optimizing page speed, mobile friendliness and overall user experience.
SEO specialists also track website analytics to monitor performance and identify areas for improvement.
Beyond on page optimization, SEO specialists often focus on building backlinks which are links from other websites that point back to the target website. High quality backlinks are seen as a sign of authority and trust by search engines and they can significantly improve a website’s ranking.
Communication and collaboration are crucial skills for SEO specialists. They need to work effectively with web developers, content creators and other marketing professionals to ensure a website is optimized across all aspects. Ultimately, the success of an SEO specialist is measured by their ability to increase organic traffic, improve brand awareness and drive conversions for the businesses they work with.
Forbes Advisor is a leading player in leveraging entrepreneurial capitalism across various platforms to catalyze discussions that foster systemic transformations in business, culture and society.
We actively promote diversity, equity and inclusion, harnessing our significant influence as the world’s largest business media brand. Consistently ranked among the top 20 most visited sites in the United States alongside prominent names like Netflix, Apple and Google, we wield a substantial platform responsibly.
Position Overview: SEO Specialist (India Remote)
Forbes Advisor is in search of a proactive and results oriented SEO Specialist to enhance our presence in the United States regarding financial services information and products. Your role is pivotal in propelling us to the forefront.
With ambitious goals, you’ll access all necessary tools and resources to elevate us as the premier organic site in the US across financial services realms: credit cards, banking, loans, mortgages and investments. As part of a global team spanning the UK, US and India, your efforts contribute to fortifying and expanding Forbes Advisor’s footprint.
If you seek challenges akin to a startup environment coupled with the stability of an established, successful enterprise, delve into the details below.
Job Description
Responsibilities:
- Collaborate with the SEO manager and team to formulate editorial strategies.
- Perform in depth keyword research to pinpoint impactful terms/phrases with optimal ROI.
- Analyze top performing competitor domains, extracting insights and growth opportunities.
- Enhance existing content, optimizing title tags, meta descriptions, headers and copy through comprehensive content briefs to boost rankings and internal linking.
- Evaluate current content for enhancements and implement necessary improvements.
- Monitor and assess overall site performance encompassing rankings and conversion metrics.
Qualifications:
- Minimum of 1 year of SEO experience.
- Exceptional organizational skills with acute attention to detail.
- Strong team player with a positive demeanor.
- Capable of managing a substantial workload autonomously or within a team setting.
- Proficient in on page SEO practices, including keyword research, competitive analysis, internal linking and content brief creation.
- Familiarity with SEO tools such as Ahrefs, SEMRush, Google Search Console (GSC) and Google Analytics.
- Working knowledge of technical SEO elements like schema, canonicals and site speed.
- Passion for continuous learning and staying abreast of industry developments.
- Familiarity with WordPress and other content management systems (CMS).
- Experience in the U.S. financial sector is preferred but not mandatory.
Perks:
- Monthly Wellness Reimbursement Program promoting health and well being.
- Paid paternity and maternity leave.
- Monthly day off on the 3rd Friday (one long weekend each month).
Additional Information: All your information will be treated confidentially in accordance with EEO guidelines.
This opportunity from Forbes Advisor has been enriched by Jobgether.com and holds a 75% flex score.
FAQ
Do I really need SEO?
SEO is beneficial for most businesses with an online presence. It can significantly increase organic traffic, a cost effective way to attract potential customers.
How long does it take to see results from SEO?
SEO is a long term strategy. While some improvements might be noticeable within weeks, significant results can take several months to a year, depending on competition and website health.
What are the most important SEO ranking factors?
Several factors influence search engine rankings, including relevant and high quality content, optimized website structure, mobile friendliness and backlinks from reputable websites.
Is keyword stuffing helpful for SEO?
No. Keyword stuffing, the practice of unnaturally cramming keywords into content, can hurt your ranking. Focus on creating informative and valuable content that naturally incorporates relevant keywords.
Should I buy backlinks?
Unethical practices like buying backlinks can harm your website in the long run. Focus on earning backlinks through high quality content and outreach strategies.
How can I improve my website’s loading speed?
Optimizing images, minimizing plugins and using a reliable web hosting service can significantly improve website loading speed, a crucial SEO factor.
Can I do SEO myself, or do I need to hire a specialist?
You can certainly learn basic SEO practices and implement them yourself. However, for complex strategies, competition in your niche, or a desire for faster results, hiring an experienced SEO specialist can be beneficial.
What is the difference between SEO and PPC (pay per click) advertising?
SEO focuses on earning organic traffic through search engine ranking while PPC involves paid advertising placements within search results. Both can be valuable parts of a digital marketing strategy.
How can I track my SEO progress?
Free and paid website analytics tools like Google Search Console can provide valuable insights into your website’s traffic sources, keyword performance and overall SEO health.
What are some black hat SEO tactics I should avoid?
Black hat SEO refers to unethical practices that can manipulate search engine rankings in the short term but can lead to penalties and long term damage. Avoid practices like keyword stuffing, cloaking and buying low quality backlinks.
Forbes Advisor’s SEO Specialist position offers a dynamic platform to contribute significantly to our mission of driving impactful conversations and fostering positive change in business and society. If you possess the requisite skills, passion and drive, we invite you to be a part of our transformative journey.
